Websites continue to play a fundamental role in digital marketing strategy. They often serve as the destination to share your brand story in an integrated, holistic, and controlled manner. All roads eventually lead to your website, and this is where you typically begin to convert a visitor into a paying customer. Your website also provides the necessary fuel for search engines (e.g., Google, Bing) to showcase your amazing products and services to people worldwide. Much of your success depends on your website, and therefore, DP offers a range of services to support high-performing websites, including:

• Marketing Automation focused on converting "all" website visitors.
• Landing Page Optimization to cost-effectively convert visitors into customers.
• Content Marketing Strategies that attract, influence, and convert your ideal customer.
• Marketing Analytics to ensure you can make data-driven marketing decisions.
• Cost-effective eCommerce that clearly demonstrates return on investment (ROI).

When you need to attract people searching for your products or services, Search Marketing provides an "instant" way to connect your website with these potential customers. These tactics vary depending on your overall goals and the current state of your marketing efforts. Some of DP's search solutions include pay-per-click (PPC), display advertising, search engine optimization (SEO) campaigns, and retargeting. Each of these tactics has the ability to drive more leads to your site, creating more opportunities to make sales and increase profits.

• Adaptive Search Engine Optimization (ASEO) is an optimization methodology that protects your investment against changes in search engine algorithms.
• Paid Search Advertising instantly connects potential customers with your website.
• Display Advertising uses banners or visual ads to communicate your brand message to your target audience across the internet.

“The internet is becoming the town square for the global village of tomorrow” – Bill Gates

Social Media has helped personalize the interaction between people and brands. As more people become comfortable on everyday platforms like Facebook, LinkedIn, or Snapchat, we increase our ability to create meaningful and personalized communication. Relationships create emotion, and emotion influences the mind. DP specializes in a range of social solutions that can be used to develop deeper relationships between like-minded individuals.

• Social Media Marketing leverages platforms like Facebook to grow your business and revenue.
• The Social Community Platform provides an opportunity to add value to a community of like-minded individuals, while data-discovered insights can open the door to your next big innovation or opportunity.
• Video Marketing allows you to build your business cost-effectively using the second largest search engine in the world – YouTube.
• Email Marketing has been around for decades and still provides the "glue" for an effective marketing campaign.

More people use mobile phones than any other digital device.

"If your plans don't include mobile, your plans aren't finished" – Wendy Clark (SVP Coca-Cola)

These days, it's essential to focus your digital marketing strategy from a mobile-first perspective, considering that more people will view and interact with your brand from their phones than from their computers or laptops. In 2012, when Facebook decided to adopt a mobile-first strategy to reach the next billion users, it was a sign of what was to come. In 2015, Google officially announced that more people conduct searches on mobile phones than on desktop computers. DP offers a range of innovative and traditional marketing solutions for clients to capitalize on the explosive mobile trend. Traditional solutions include:

• A set of Mobile Marketing technologies to reach new audiences in an engaging way.
• Responsive Design to ensure your audience will have a great user experience across all devices.